Aoyoshi was founded in 1957 as a manufacturer of metal housewares in Tsubame city in Niigata Pref. where is famous for metal housewares production especially made of stainless steel product.
Since 1985, we have been planning, manufacturing and marketing housewares under the original brand CASUAL PRODUCT®. The brand concept based on the consumer request of selecting a favorite daily use item. Our products are now sold in specialty shops for housewares nationwide. Many restaurants and cafés use our products.
In 1990, we started development and sales of welfare products that help handicapped persons as well as elderly persons have meal by themselves.

We registered an original brand Willassist® in 2009 with the brand concept of helping and assisting persons who need a help in the aging society with fewer children. Our direct antenna shop for welfare product has the largest space and assorts the most number of articles in the Japan sea side area.

With the background of manufacturer, we are continuously creating reliable and satisfactory original products with a motto of “Creation” aiming at product development one step ahead of time with beautility, good quality, and reasonable price.